CMT Onecountry Supports First Lady Michelle Obama’s‘Let’s Move Health And Wellness Initiative
DariusRucker Serves As CMT Spokesperson for theInitiative
NASHVILLE–February 9, 2010–CMT ONECOUNTRYis providing media support for FirstLady Michelle Obama’s just announcedLet’s Movecampaign toencourage communities, families and kids to lead healthier, moreactive lives.CMT hasenlisted the support of Darius Rucker for targeted public serviceannouncements to encourage the CMT audience to get active, eathealthy and learn moreabout the campaign atwww.letsmove.gov.
In addition to Rucker’s involvement, CMT ONE COUNTRY’scommitment toLet’sMovewill continue throughout 2010 by highlighting the work ofnon-profit partner, Feeding America, in particular their work toprovide nutritious meals via the BackPack Program and Kids CafeProgram.Additionally,the initiative will receive on-air support from CMT TOP 20 COUNTDOWNand CMT INSIDER.
“CMT ONE COUNTRY is pleased to join forces with FirstLady Michelle Obama to encourage our viewers and their families toget active,”said Lucia Folk, director of public affairs, CMT.“CMT ONE COUNTRY’s goal isto motivate our viewers to better themselves and their communitiesthrough making a difference. We believe starts at home with thehealth and well-being of your family.”
“I have three children, so fitness and health areserious concerns in our household.I’ve been blessed to have awonderful wife that starts my family’s healthy lifestyle initiativeat home, but there are so many children out there without thatguidance and encouragement," said Rucker.“By making this acommunity effort, we can extend that knowledge beyond just thehousehold and make an active lifestyle a way oflife.”
Let’sMoveiscomprehensive, collaborative, and community-oriented and willinclude strategies to address the various factors that lead tochildhood obesity.Itwill foster collaboration among the leaders in government, medicineand science, business, education, athletics, community organizationsand more.And it willtake into account how life is really lived in communities across thecountry–encouraging, supporting and pursuing solutions that aretailored to children and families facing a wide range of challengesand life circumstances.
DariusRucker first came to prominence as the lead vocalist and songwriterfor the pop group Hootie&The Blowfish, whose 1994 debut,Cracked Rear View, soldmore than 16 million copies to become one of the best-selling albumsin history. In early 2007, Rucker signed with Capitol RecordsNashville and has since been embraced by the country music communitywith his chart-topping 2008 debut,Learn To Live–an albumthat has produced three consecutive No. 1 singles and current Top 5single,“History In The Making.”Rucker's transition has been highlypraised, withThe New YorkTimesproclaiming he has "one of the year's most vibrantcountry albums." Rucker’s success in the country music format wasrecently recognized at the 43rd Annual CMA Awards when he receivedthe Top New Artist title.Although he was awarded new artist, Rucker’s philanthropicefforts began over a decade ago and have included CharlestonChildren’s Hospital, St. Jude, City ofHope,PattisonAcademy, Musicians On Call,The Special Olympics, Victory Junction Camp, and CMT OneCountry.For moreinformation, please visit www.dariusrucker.com.
CMTONE COUNTRY, CMT's pro-social initiative, was launched in the fallof 2005 to promote civic participation and inspire CMT viewers totake action and bring about important change in their communities.CMT ONE COUNTRY partners include Feeding America (formerlyAmerica’s SecondHarvest), Boys&Girls Clubs of America, Habitat for Humanity,Hands On Network and the USO (United Service Organizations), andChildren’s Miracle Network. Led by Advisory Board members PresidentJimmy Carter, Maya Angelou and General Colin Powell, whose combinedservice toAmericais legendary,CMTONECOUNTRY.com aims to offer tools to help anyone start making adifference immediately. For more information visitCMTONECOUNTRY.com.